INSTAGRAM CAPTION FRAMEWORK

How I get leads from each post

Core Structure:

IMMEDIATE ACTION (If video provides clear value)

Start with "Comment [simple word]" for [specific freebie]Word should be easy to type (e.g., "guide" "tips" "editing")Only capitalize first letterMust connect to an actual freebie you have

PROBLEM-SOLUTION STORY

Start with relatable problem ("Most photographers are broke...")Share personal experience/transformationKeep it conversational, like coffee shop talkInclude specific numbers/timeframesShow the journey wasn't easy (builds credibility)

VALUE STACK (Optional)

Bullet points of what they'll getEach point should solve a specific pain pointInclude surprising benefits ("AI tools most people don't know about")Make it scan-friendly

REPEAT CALL TO ACTION

Remind them to comment for the freebieCan add urgency ("before spots run out")Keep it casual and natural


Match Freebie to Video Content:


Photography tips → Free strategy callEditing tutorials → Editing course + presetsBusiness growth → Marketing trainingInstagram growth → Instagram trainingClient problems → Free advice call


Example Template:


CopyComment "[simple word]" for [specific valuable freebie]
[Relatable problem many face]
[Your personal experience with this problem]
[How you solved it + proof it works]
[Optional: 2-3 bullet points of extra value]
Comment "[same word]" and I'll send you [repeat what they get]
#relevanthashtags

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